RALEIGH, N.C. (AP) — Abortion continues to be a key part of Democrats’ election playbook in North Carolina, which for 2024 will include what abortion-rights advocates call an unprecedented investment in get-out-the-vote efforts.

Planned Parenthood affiliated groups in North Carolina announced on Thursday a $10 million campaign in the state that largely focuses on persuading people concerned about narrowing abortion access to vote in November.

The spend, according to representatives for Planned Parenthood Votes and Planned Parenthood Action PAC North Carolina, attempts to end both a GOP supermajority at the General Assembly that enacted new abortion limits last year and to defeat Republican gubernatorial candidate Mark Robinson, who wants the law to become more restrictive.

The $10 million marks the largest campaign investment ever made by Planned Parenthood entities in North Carolina, Planned Parenthood Votes spokesperson Emily Thompson said.